A more productive way to learn English.
How to provide a more productive way for children to learn English as a second language?
English is a global language. Many non-native speakers start to learn English when they are young. The mission for this project is to find a design solution that makes learning English more interesting for children.
The design idea originated from research and interviews. By going through brainstorming, analysis, and evaluation, I created the user journey map, the wireframe, and hi-fi interface design.
July 2016 (2 weeks)
Adobe After Effects
Background Research: SET Factors Analyzing
In 2016, about 300 to 500 million people over the world take English as their second language. Many children start to learn English when they are very young.
In the user research part, I took all the stakeholders into consideration. I did one on one interview with children, their parents, and teachers from English educational institutions to identify their current pain points.
I created a relationship map to identify the interactions between stakeholders.
Non English Speaker
Conflicting with other studies
Good learning habit
High test scores
Good learning habit
Children's active participation is low.
Learning methods to low learning efficiency and children lose interests quickly.
Learning vocabulary is the first step in English learning. Many children find it difficult to learn English vocabulary, which decreases their interests in English learning.
- Make the learning process easy, fun and enjoyable.
- Encourage children to learn, and build good communications between the participants.
Age 5 Parent’s age 35
Have time to learn English.
It is not hard for him to spend time and effort on learning English. His parents want him to prepare for the future study.
Age 12 Parent’s age 42
To get a better score in the junior high school entrance examination.
English is compulsory in the junior high school Entrance Examinations. Her parents want her to take an extra English class to improve her testing scores.
Age 7 Parent’s age 37
All her friends are learning English.
Her parents don’t want her to be left behind other children.
User Journey Map
The user journey map helps me identify the key tasks and the emotional states at each stage of the journey. It also identifies key actions with the App and screens to focus on first.
In each country, you can make friends with foreign characters.
When finishing a level, you can watch a cartoon about the country, which introduce the country's local culture.
You can get Virtual local specialties are sent as rewards after passing each level. Sent it to your friends as a gift.
Learn with the beats. Click with both hands.
Click left and right with both hands with the beats, which help children be more concentrated.
Test with PACMAN
Taking test likes playing a game.
Create your character.
Personalize your character and choose a word list to learn.
Start the journey.
The journey starts from China, go through Asia, America, Europe, and Africa. Each learning level is a trip to a country.
Get points after finishing each test.
Use points to open hidden stories.
Open hidden story.
There are hidden stories between every 4 levels.
Learn with friends.
Interactions with friends can enhance user viscosity.
Send a reminder.
I did user testing with 10 children (4 girls & 5 boys) aging from 8 to 12.
Like the way of learning.
Like the way of test.
Would like to use it.
Would like to recommend it to friends.